https://stefanwittemann.com STEFAN WITTEMANN Tue, 30 Dec 2025 16:22:49 +0000 https://stefanwittemann.com en https://stefanwittemann.com/About-1 Wed, 06 Jan 2021 22:04:05 +0000 STEFAN WITTEMANN https://stefanwittemann.com/About-1 <img width="464" height="618" width_o="464" height_o="618" data-src="https://freight.cargo.site/t/original/i/6bbeff8840a63fc0b6ba335c91af4c371e7454cffdbb718b4381ef8a1f46ef92/ezgif-7-7bbddce36045.gif" data-mid="105389571" border="0" data-scale="78" src="https://freight.cargo.site/w/464/i/6bbeff8840a63fc0b6ba335c91af4c371e7454cffdbb718b4381ef8a1f46ef92/ezgif-7-7bbddce36045.gif" /> I can’t say what sparked my creativity more: the countless hours spent watching music videos on MTV&nbsp;with their wild color gradings and absurd storylines, or the eternal boredom of watching the Tour de France on endless French roads. I still believe Since I Left You by The Avalanches is the best music video of all time. And who would’ve thought I’d be nominated for a UK Music Video Award years later? Certainly not me. I’ve worked as a creative and creative director at Jung von Matt, TBWAHeimat, and HERC, Amsterdam (Now ACE) before joining and helping to build&nbsp;Mother’s newest office in Berlin. As creative director from its very beginning, I helped shape the office’s identity, drove its growth across all clients, and led the team to win its first international awards. My self-initiated projects have been featured in prestigious annuals and received press attention from The Guardian, VICE Magazine, HuffPost, Fast Company, It’s Nice That, and more. I strongly believe there are no limits to what an idea can become or how it manifests—whether absurd or emotional, through classical formats or things that haven’t even been invented yet. And I love it all even more when it’s built on top of a great strategy.Don’t hesitate to request my CV. Or let’s connect on LinkedIn. https://stefanwittemann.com/About-Recognition_reduced Sun, 07 Sep 2025 19:51:43 +0000 STEFAN WITTEMANN https://stefanwittemann.com/About-Recognition_reduced Awards ︎ Cannes Lions&nbsp;D&amp;AD&nbsp;UK Music Video Award London International AwardsADC Global&nbsp;Art Directors Club of Europe&nbsp;CLIO AwardsCiclope FestivalThe One Show&nbsp;New York FestivalADC GermanyEpica AwardsCresta AwardsAME Awards&nbsp;Webby&nbsp;Winner F.W.A.,Deutscher Digital Award Best of Content MarketingEffie GermanySpotlight FestivalVimeo Staff PickDirector’s LibraryLürzers Archive Press (selected) ︎ The Guardian FastCompany VICE Magazine ItsNiceThat CreativeReview MuseByClio1 MuseByClio2 CreativeSalon AdAge1 AdAge2 CreativeBoom PAGE1 PAGE2 PAGE3 Adweek WirtschaftsWoche Shots1 Shots2 LittleBlackBook1 LittleBlackbook2 https://stefanwittemann.com/HOME_Fullscreen_Video_wThumbnail Thu, 18 Sep 2025 19:35:33 +0000 STEFAN WITTEMANN https://stefanwittemann.com/HOME_Fullscreen_Video_wThumbnail Stefan&nbsp;Wittemann Creative Director ︎2026 SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎SEE THE WORK︎︎︎ https://stefanwittemann.com/SEAWATCH-WARNING-SIGNS Mon, 03 Feb 2025 21:39:01 +0000 STEFAN WITTEMANN https://stefanwittemann.com/SEAWATCH-WARNING-SIGNS WARNING SIGNS (Seatwatch) The refugee crisis in the Mediterranean becomes more and more invisible to the public. Together with Sea-Watch, a humanitarian organization saving lives in the Mediterranean Sea, we set out to change that by giving this crisis a powerful visual language: 17 striking icons—Warning Signs—that humanize the tragedy and break through public apathy. To bring this visual language to life, we created an immersive out-of-home installation that confronts audiences with the scale and urgency of the situation, sparking empathy and awareness where silence has long prevailed. Agency: Mother,&nbsp;Directed by Harun Güler, Photography by Tobias König <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/7b2a920dc3134d11243b752bc67bfa34292c41aecf6d7674cdaecca9fd523a55/00_HERO.jpg" data-mid="226067526" border="0" src="https://freight.cargo.site/w/1000/i/7b2a920dc3134d11243b752bc67bfa34292c41aecf6d7674cdaecca9fd523a55/00_HERO.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/01125b8b3a0aebae499d805494002d500bb7d22057e5d95c5a345a6fa59bee38/03.jpg" data-mid="226067527" border="0" src="https://freight.cargo.site/w/1000/i/01125b8b3a0aebae499d805494002d500bb7d22057e5d95c5a345a6fa59bee38/03.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/08dc3fcba380b811bbd15f67dd5b1f028bd5fe6d48d760b778a18648e86e1793/04.jpg" data-mid="226067528" border="0" src="https://freight.cargo.site/w/1000/i/08dc3fcba380b811bbd15f67dd5b1f028bd5fe6d48d760b778a18648e86e1793/04.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/ba18d72a92052c34cabf9102264bd0a647ab9fa5cc2db85789e36a1fb3aca47c/05.jpg" data-mid="226067529" border="0" src="https://freight.cargo.site/w/1000/i/ba18d72a92052c34cabf9102264bd0a647ab9fa5cc2db85789e36a1fb3aca47c/05.jpg" /> <img width="2001" height="3000" width_o="2001" height_o="3000" data-src="https://freight.cargo.site/t/original/i/52ecbf3bf0695fb69235e690a97ff94dfbe330561417eb931de242b1e1d225d4/06.jpg" data-mid="226067530" border="0" src="https://freight.cargo.site/w/1000/i/52ecbf3bf0695fb69235e690a97ff94dfbe330561417eb931de242b1e1d225d4/06.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/fafc83b8626f5b7c12b0860b4d19344d80350b7f2430cb1e33e5089f0cb3cd40/Sea_Watch_Pamphlet-EN.jpg" data-mid="226353252" border="0" src="https://freight.cargo.site/w/1000/i/fafc83b8626f5b7c12b0860b4d19344d80350b7f2430cb1e33e5089f0cb3cd40/Sea_Watch_Pamphlet-EN.jpg" /> https://stefanwittemann.com/PAUL-KALKBRENNER-KABELMANN Mon, 03 Feb 2025 21:31:14 +0000 STEFAN WITTEMANN https://stefanwittemann.com/PAUL-KALKBRENNER-KABELMANN KABELMANN(Paul Kalkbrenner) For our second collaboration with Paul Kalkbrenner, we once again developed the full concept from the ground up. At the heart of the idea was KABELMANN – a man tethered to never-ending cables. An homage to the artist’s analogue ways of making electronic music. Paul Kalkbrenner loved the concept so much, he ended up naming not one, but two tracks after our main character, Kabelmann. What started as a music video evolved into a full-blown short film. I had an especially good time co-writing the script with the director – shaping a story that’s as offbeat and wired-in as the music itself. The film premiered at the CICLOPLE festival 2024. Agency: Mother, Directed by Björn Rühmann, Photography by Maria Rojo <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad1477169e4cd2c790cd846611ecf2484d8d5240fc0274f0bf14c1d278e46835/KABELMANN_1.jpg" data-mid="231819463" border="0" src="https://freight.cargo.site/w/1000/i/ad1477169e4cd2c790cd846611ecf2484d8d5240fc0274f0bf14c1d278e46835/KABELMANN_1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4377ab528a6631d428dc0d0940f201c325297139272e5ad5323e4ccd53afa90d/KABELMANN_2.jpg" data-mid="231819464" border="0" src="https://freight.cargo.site/w/1000/i/4377ab528a6631d428dc0d0940f201c325297139272e5ad5323e4ccd53afa90d/KABELMANN_2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1b773ccff0fd3c6801523ffc680906525af1eaff6580168c15c68eceb540d37/KABELMANN_3.jpg" data-mid="231819465" border="0" src="https://freight.cargo.site/w/1000/i/c1b773ccff0fd3c6801523ffc680906525af1eaff6580168c15c68eceb540d37/KABELMANN_3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7a09ffdfa63669252642f47369ee085531b70c6dd557710605210ae1079c20c/KABELMANN_4.jpg" data-mid="231819466" border="0" src="https://freight.cargo.site/w/1000/i/e7a09ffdfa63669252642f47369ee085531b70c6dd557710605210ae1079c20c/KABELMANN_4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/847307c06cfd45f68ad45f9e216eae76f03a60db53da963d1f3a168971105d4c/KABELMANN_5.jpg" data-mid="231819467" border="0" src="https://freight.cargo.site/w/1000/i/847307c06cfd45f68ad45f9e216eae76f03a60db53da963d1f3a168971105d4c/KABELMANN_5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/60944842bcd79ec84321ed0b323ee27da00cf7fec7d8a3ad955f3d5975cfd0e8/KABELMANN_6.jpg" data-mid="231819468" border="0" src="https://freight.cargo.site/w/1000/i/60944842bcd79ec84321ed0b323ee27da00cf7fec7d8a3ad955f3d5975cfd0e8/KABELMANN_6.jpg" /> <img width="3456" height="2160" width_o="3456" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d7593a471d6cf34e0b1a867a603fc637f07c62d14efd4100481a978d74721a42/KABELMANN_7.jpeg" data-mid="231819469" border="0" src="https://freight.cargo.site/w/1000/i/d7593a471d6cf34e0b1a867a603fc637f07c62d14efd4100481a978d74721a42/KABELMANN_7.jpeg" /> Next to the film we also created the artwork for the album. Shot by Maria Rojo on 35mm film we stayed close to the cinematic world of the film. https://stefanwittemann.com/PAUL-KALKBRENNER-SCHWER-1 Tue, 30 Dec 2025 16:22:49 +0000 STEFAN WITTEMANN https://stefanwittemann.com/PAUL-KALKBRENNER-SCHWER-1 SCHWER (Paul Kalkbrenner) When Paul Kalkbrenner – one of Europe’s biggest EDM heavyweights – asked for a music video, I wrote a concept around the German word Fremdkörper (“foreign body”). Instead of writing a narrative, we composed each scene like a painting – evolving from the mundane into surreal absurdity with every revisit. Rather than using actors we used 4D-volumetric scans of more than 40 people – including the artist himself. Agency: Mother, Directed by Jovan Todorovic. I also did come up with the album cover. Playing in the field of hyperrealism I took one shot of the making-of and stylized it. And it made the album cover. https://stefanwittemann.com/HORNBACH-LITTLE-BIG-MAN-2 Sun, 10 Jan 2021 19:31:26 +0000 STEFAN WITTEMANN https://stefanwittemann.com/HORNBACH-LITTLE-BIG-MAN-2 LITTLe BIG MAN (Hornbach) The world is in turmoil. Our generation will be defined as the one destined to stay at home for months at a time. Feeling restless. Helpless. And as the world keeps moving around us, changing faster and faster, ultimately – insignificant. European DIY chain store HORNBACH couldn’t accept this. Since its beginning, the brand has propagated the power of the project to propel us to new heights. So during the Covid-19 crisis, we wanted to turn the destiny of the everyday DIYer into a virtue. Creating an epic journey of an incredibly shrunken man. Heroically, almost mythically, surpassing his old-self in the cathartic work on a project. Culminating in a rallying cry not only for the DIYer, but for our time: It seems impossible. Until you do it. Agency: Heimat Berlin, Directed by Tom Kuntz. Billboards and posters encouraged people to believe in their own abitilies to create change. <img width="2757" height="1909" width_o="2757" height_o="1909" data-src="https://freight.cargo.site/t/original/i/dfda6bc6d895120442ebf302f82d6ec61b073a82b5ad2dfb68b28c5f0a9e3f49/KleinerMann4.jpg" data-mid="95328980" border="0" src="https://freight.cargo.site/w/1000/i/dfda6bc6d895120442ebf302f82d6ec61b073a82b5ad2dfb68b28c5f0a9e3f49/KleinerMann4.jpg" /> <img width="2757" height="1909" width_o="2757" height_o="1909" data-src="https://freight.cargo.site/t/original/i/45dc298856b89f85dd4adc106589b8d379bb3e5ad892933e672dc345506363fc/KleinerMann1.jpg" data-mid="95328377" border="0" src="https://freight.cargo.site/w/1000/i/45dc298856b89f85dd4adc106589b8d379bb3e5ad892933e672dc345506363fc/KleinerMann1.jpg" /> <img width="2757" height="1909" width_o="2757" height_o="1909" data-src="https://freight.cargo.site/t/original/i/e03ebf9d847a4694e00e42a02c8c456125b66e87a344b76025a7a379c4d1ca85/KleinerMann2.jpg" data-mid="95328378" border="0" src="https://freight.cargo.site/w/1000/i/e03ebf9d847a4694e00e42a02c8c456125b66e87a344b76025a7a379c4d1ca85/KleinerMann2.jpg" /> <img width="2757" height="1909" width_o="2757" height_o="1909" data-src="https://freight.cargo.site/t/original/i/8e36adeeee17d2354f9deda01e4436d1c595cefc46e3dc3a41308dc9e4f0f831/KleinerMann5.jpg" data-mid="95328981" border="0" src="https://freight.cargo.site/w/1000/i/8e36adeeee17d2354f9deda01e4436d1c595cefc46e3dc3a41308dc9e4f0f831/KleinerMann5.jpg" /> <img width="2363" height="1636" width_o="2363" height_o="1636" data-src="https://freight.cargo.site/t/original/i/773594c53d00237073451cf26606792019bd13dc6cd094bde76840f5d09c0ae1/KleinerMann6.jpg" data-mid="95328982" border="0" src="https://freight.cargo.site/w/1000/i/773594c53d00237073451cf26606792019bd13dc6cd094bde76840f5d09c0ae1/KleinerMann6.jpg" /> https://stefanwittemann.com/HORNBACH-THE-MORNING-IS-OURS-1 Mon, 11 Jan 2021 20:37:55 +0000 STEFAN WITTEMANN https://stefanwittemann.com/HORNBACH-THE-MORNING-IS-OURS-1 ThE MORNING IS OURS. (Hornbach) The life of the everyday DIYer is full of duties that keep him from doing what he loves: Working on his projects. But there is one last bastion of working. A crack in the busy life everyone has to lead. But it is reserved only to those brave enough to go there: The morning. While the sun is born anew, the quiet and lonesome DIYer finishes his project in eternal calmness, away from all the stress. And this is exactly how we chose to show it. As a quiet fortress of serenity in a world that is getting more and more restless. Agency: Heimat Berlin, Directed by Stuart A. McIntyre. https://stefanwittemann.com/FIELMANN-BRILLE Mon, 03 Feb 2025 21:34:19 +0000 STEFAN WITTEMANN https://stefanwittemann.com/FIELMANN-BRILLE BRILLE? (Fielmann) Before British Airways, Tesco, and countless others dropped their logos, there was Fielmann. Germany’s largest optician had gone quiet —despite selling every third pair of glasses in the country. We brought the brand back to the spotlight by rasing a question everyone already knew the answer to: Glasses? Just one word, playing on their iconic claim Glasses: Fielmann, was all it took to spark instant recognition. One simple word was enough for the audience to immediately complete the brand’s claim in their heads.Agency: Mother, Shot by Christian Werner <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/44fc8881d59f375341807f409cdc45c3c417c55e6eedc1410a968bc1eae6fd90/Fielmann_Brille-_Horizont_2.jpg" data-mid="226061502" border="0" src="https://freight.cargo.site/w/1000/i/44fc8881d59f375341807f409cdc45c3c417c55e6eedc1410a968bc1eae6fd90/Fielmann_Brille-_Horizont_2.jpg" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4f4e9e76162289006227038a32deb006810b64c698c5cf1400574f808ca274be/Fielmann_Brille-_Horizont_4.jpg" data-mid="226061504" border="0" src="https://freight.cargo.site/w/1000/i/4f4e9e76162289006227038a32deb006810b64c698c5cf1400574f808ca274be/Fielmann_Brille-_Horizont_4.jpg" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d4f0de14204f94ba3dc84b85179c5cd79e3ef1b93b14ac049f479f1ab85b321c/Fielmann_Brille-_Horizont_1.jpg" data-mid="226061501" border="0" src="https://freight.cargo.site/w/1000/i/d4f0de14204f94ba3dc84b85179c5cd79e3ef1b93b14ac049f479f1ab85b321c/Fielmann_Brille-_Horizont_1.jpg" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8df2d5d006c2c3986e75ddce9f03424eeb67f320cb44f25d6481673fc5a96e80/Fielmann_Brille-_Horizont_3.jpg" data-mid="226061503" border="0" src="https://freight.cargo.site/w/1000/i/8df2d5d006c2c3986e75ddce9f03424eeb67f320cb44f25d6481673fc5a96e80/Fielmann_Brille-_Horizont_3.jpg" /> <img width="2459" height="1357" width_o="2459" height_o="1357" data-src="https://freight.cargo.site/t/original/i/4b700905d388d838128b451b78e15bb0209687b336fde65235e149d0023cfcc3/Fielmann_Brille-_Horizont_5-1.jpg" data-mid="242300201" border="0" src="https://freight.cargo.site/w/1000/i/4b700905d388d838128b451b78e15bb0209687b336fde65235e149d0023cfcc3/Fielmann_Brille-_Horizont_5-1.jpg" /> <img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0493a547c7e1d9e3ab4af3a997980ab24dcb12689d7862026bbdf349c8cc1410/Fielmann_Brille-_Horizont_7.jpg" data-mid="226061507" border="0" src="https://freight.cargo.site/w/1000/i/0493a547c7e1d9e3ab4af3a997980ab24dcb12689d7862026bbdf349c8cc1410/Fielmann_Brille-_Horizont_7.jpg" /> <img width="3456" height="1932" width_o="3456" height_o="1932" data-src="https://freight.cargo.site/t/original/i/491791cd20fabffa15a9842636c35f77f924a868dd1d1b62d3869009df45dca5/Bildschirmfoto-2025-05-01-um-14.14.26.png" data-mid="231812302" border="0" src="https://freight.cargo.site/w/1000/i/491791cd20fabffa15a9842636c35f77f924a868dd1d1b62d3869009df45dca5/Bildschirmfoto-2025-05-01-um-14.14.26.png" /> https://stefanwittemann.com/FIELMANN-YOUR-GLASSES Mon, 03 Feb 2025 21:27:59 +0000 STEFAN WITTEMANN https://stefanwittemann.com/FIELMANN-YOUR-GLASSES YOUR GLASSES (Fielmann) Fielmann is Germany’s biggest optician, selling every third pair of glasses in the country. When the brand started to lose its spark, we led the biggest repositioning in their history. By shifting their iconic claim to Your Glasses: Fielmann, we made sure every customer felt seen. We kicked things off with an anthem film, followed by editorial-style portraits of real customers. But we didn’t stop there. Over 40 influencers became part of the campaign, and a range of artists were invited to rebrand their local stores – showing Fielmann through their own lens. Agency: Mother, Directed by Joana Nordahl, Photograpy by Christian Werner <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/f52067a91d5d2733871d08378a214f3f42bff12c9be0a344cf7d27ff13c76e9a/6527e21522863e4220f5663c_B.jpg" data-mid="231873864" border="0" src="https://freight.cargo.site/w/1000/i/f52067a91d5d2733871d08378a214f3f42bff12c9be0a344cf7d27ff13c76e9a/6527e21522863e4220f5663c_B.jpg" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/ed5d06ae91a5718302ec05b78941c5579c2eafccea4f11fde970dccb2ac5ad66/6527e2043ba205e5ede9a18e_A.jpg" data-mid="238188391" border="0" src="https://freight.cargo.site/w/1000/i/ed5d06ae91a5718302ec05b78941c5579c2eafccea4f11fde970dccb2ac5ad66/6527e2043ba205e5ede9a18e_A.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/45ebdc8448ff15fb3b4e871421dfc02c89a11f2461e08d8dbe6b2fb6b95bc4f6/6527e2222dddd2674a02abf5_3.jpg" data-mid="231873868" border="0" src="https://freight.cargo.site/w/1000/i/45ebdc8448ff15fb3b4e871421dfc02c89a11f2461e08d8dbe6b2fb6b95bc4f6/6527e2222dddd2674a02abf5_3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4eabfe60e1362f818a50207b181f07ad588f6a159d933cdfcf9ff12222ad21f5/Copy-of-Fielmann_OOH_PR_A_0003_DE.jpg" data-mid="226061555" border="0" src="https://freight.cargo.site/w/1000/i/4eabfe60e1362f818a50207b181f07ad588f6a159d933cdfcf9ff12222ad21f5/Copy-of-Fielmann_OOH_PR_A_0003_DE.jpg" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/741f6432b93b664ddfb5a95735c99689bb8bd173fdf55ff79b392916fc7a67f2/98622c5b-7747-4165-be43-2cbc6256233c.jpg" data-mid="231822568" border="0" src="https://freight.cargo.site/w/1000/i/741f6432b93b664ddfb5a95735c99689bb8bd173fdf55ff79b392916fc7a67f2/98622c5b-7747-4165-be43-2cbc6256233c.jpg" /> <img width="798" height="1118" width_o="798" height_o="1118" data-src="https://freight.cargo.site/t/original/i/f7d8a8a985ac4cfdaf571dadcaaf4ba64bd13be0af47b8869032e7e790f4affd/d08b7da0-0bae-444a-9e62-0cddb10390a2.png" data-mid="231822569" border="0" src="https://freight.cargo.site/w/798/i/f7d8a8a985ac4cfdaf571dadcaaf4ba64bd13be0af47b8869032e7e790f4affd/d08b7da0-0bae-444a-9e62-0cddb10390a2.png" />