WHEN
YOu’VE DONE ENOuGH

In Germany, doing nothing feels like a crime. Productivity is a national reflex, and switching off comes with guilt attached. So for Uber Eats, we gave Germans something they rarely allow themselves: permission to pause. A well deserved break. Led by movie star Jude Law, who's had enough of playing the eternal rom-com hero, the campaign celebrates the art of doing nothing. In OOH , a series of everyday situations carry the idea into context-specific moments.  Agency: Mother, Directed by David Shane, Photography by Nico Therin