Our society has forgotten how the real world smells. Cheap perfumes, bad deodorants and constant artificial smells are used to cover the stench of the everyday. That stems from pollution, overproduction and digitalization. But there is hope: In your garden. Right when our world is born anew. In an out of home campaign we’re portraiting quirky motifs of DIYers who enthusiastically trying to get the first whiffs of spring.
Shot by Kai-Uwe Gundlach.