HORNBACH has always been a brand that encourages its customers to think beyond conventions. That also applies for the toilet. With “Room of Silence”, we wanted to show that the toilet is way more than an off-white, strictly functional place of shame. And by that, made HORNBACH’s toilet range come alive in a never-before-seen way.
Initially planned as an event, the campaign quickly grew into way more. With an Out-of-Home campaign showing people right after their relief on the toilet, inspirational videos and construction manuals.
Agency: Heimat Berlin
To promote the installation we shot three analog portraits in a moment of daily catharsis, a moment we all know.