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EVERY
PROJECT
BRInGS
YOu
CLOSER

(Hornbach)


It might be strange, it might seem weird and it might be everything but understandable for regular people. Yet it is felt around the world every day: The love a passionate DIYer has for his favorite tool. A relationship forged in numerous projects. An undying unity that stems from bloodletting, scars, failure and ultimately – greatness. For autumn 2019, we honored this relationship in German DIY store chain HORNBACH’s first move towards a real love story. A campaign as an ode to the love between a DIYer and his tool. In all its whimsical glory and goofball oddness..

Agency: Heimat Berlin
Shot by Pep Bosch.


Our out of home campaign was an hommage to cheesy wedding and family pictures from the 80s. Cringy pictures of the lovely couple: A DIYer and his beloved tool.


© STEFAN wITTEMANN 2021