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It might be strange, it might seem weird and it might be everything but understandable for regular people. Yet it is felt around the world every day: The love a passionate DIYer has for his favorite tool. A relationship forged in numerous projects. An undying unity that stems from bloodletting, scars, failure and ultimately – greatness. For autumn 2019, we honored this relationship in German DIY store chain HORNBACH’s first move towards a real love story. A campaign as an ode to the love between a DIYer and his tool. In all its whimsical glory and goofball oddness..

^{Agency: Heimat Berlin
Shot by Pep Bosch.}