PIXEL 9

^(Google)

For Google’s latest Pixel 9, we set out to reframe the role of AI—showing that it’s not just about managing your calendar, but about navigating life’s most human moments.
How do you tell your parents you’re moving out? What do you say after a breakup? With Gemini, AI becomes an emotional ally, seamlessly supporting life-changing decisions. This work highlights not just the magic of Pixel 9, but the beauty in life's complexity, crafted with care and a deep understanding of what it means to be human.

^{Agency: Mother
Directed by Paul Herrmann}