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THe
URbAN
ESCApE
PLAN

(Google)


Fluchtplan ins Grüne – Urban Escape Plan – for Google Maps inspires and brings people in the city, to new and unknown treasures in green areas close to them.

This hyperlocal and context-based campaign works with a very simple mechanism: One single click locates the user and gives you a route to a nearby hidden treasure. The hidden green gems are curated by influential bloggers and photographers from all over Germany.

Agency: Heimat Berlin

© STEFAN wITTEMANN 2021