THe
URbAN
ESCApE
PLAN
(Google)Fluchtplan ins Grüne – Urban Escape Plan – for Google Maps inspires and brings people in the city, to new and unknown treasures in green areas close to them.
This hyperlocal and context-based campaign works with a very simple mechanism: One single click locates the user and gives you a route to a nearby hidden treasure. The hidden green gems are curated by influential bloggers and photographers from all over Germany.
Agency: Heimat Berlin
This hyperlocal and context-based campaign works with a very simple mechanism: One single click locates the user and gives you a route to a nearby hidden treasure. The hidden green gems are curated by influential bloggers and photographers from all over Germany.
Agency: Heimat Berlin




© STEFAN wITTEMANN 2021