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Fluchtplan ins Grüne – Urban Escape Plan – for Google Maps inspires and brings people in the city, to new and unknown treasures in green areas close to them.

This hyperlocal and context-based campaign works with a very simple mechanism: One single click locates the user and gives you a route to a nearby hidden treasure. The hidden green gems are curated by influential bloggers and photographers from all over Germany.

^{Agency: Heimat Berlin}