Gerolsteiner is Germany’s biggest mineral water brand. But not only that. With over 130 years of history, it’s one of Germany’s oldest natural products. But: Its almost myth-like origin is getting more and more forgotten. While Sodastream and functional waters are growing their share of the water market.
We wanted to highlight the primal force that is mineral water. Because without it, life as we know it, would not have been possible. With the help of the amazing Björn Rühmann, we created an ode to our origin. A parforce run, if you will, through our history and towards our future. And to the magical elixir making it all possible: Mineral water from the depths of the Vulkaneifel.
Agency: Heimat Berlin
Directed by Björn Rühmann.