FuKU
SHImA
wATER

11th of March 2011 – A date that will forever be marked in the history of humankind. With very few people knowing, four whole years later the catastrophe is still going: radioactive water is leaking from the crippled power plant FUKUSHIMA–DAICHII. And from there across the world. The start of a new kind of social awareness campaign marks the launch of a new product: FUKUSHIMA WATER.
A japanese energy drink that wants to spread across the drinks market with an obscene name. Or is there more behind it? A campaign with a question turns into a global discussion on the biggest social media channels twitter and youtube.

^{A self initiated project with Kenzi Benabdahllah.}