YOUR GLASSES

^(Fielmann)

Fielmann is Germany’s biggest optician, selling every third pair of glasses in the country. When the brand started to lose its spark, we led the biggest repositioning in their history. By shifting their iconic claim to Your Glasses: Fielmann, we made sure every customer felt seen.

We kicked things off with an anthem film, followed by editorial-style portraits of real customers. But we didn’t stop there. Over 40 influencers became part of the campaign, and a range of artists were invited to rebrand their local stores – showing Fielmann through their own lens.

^{Agency: Mother
Directed by Joana Nordahl, Photograpy by Christian Werner}