IM LICHT

Im Licht our collaboration with Fielmann, is a nationwide light installation that illuminates the countless personal stories often overlooked at the year’s end. In a country shaped not by a single narrative but by a rich tapestry of contrasts and coexistence, Im Licht honors this plurality. Instead of casting a spotlight from above, the installation allows each story to radiate its own light—written as poems and brought to life through artful projections across Germany. Showing that Fielmann sees the life behind every single one of them.

^{Agency: Mother
Directed by Lukas Kölling, shot by Tobias König}