(The Red Cross)
STREETS FOR UKRAINE
On the 24th of February 2022 Russia started a brutal war on Ukraine. And with its devastating impacts, humanitarian aid was immediately needed. With a simple design hack we turned the iconic dutch blue street sign into a symbol for solidarity and a tool to raise donations. Using the strong resemblance of the Ukrainian flag, the core medium are bright yellow stickers, that can be applied to every street sign. The media picked up the story immediately, creating a nationwide discussion around the project. But most importantly, we showed that what happens in the Ukrainian streets matters in ours.